4 Things to Look for When Hiring a Listing Agent!

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Hello everyone and thank you for watching! This is Gia Freer with Palm Beach Premier Real Estate. Today I’d like to tackle one of the most frequently asked questions I often hear from potential sellers, “What should you look for when hiring a listing agent?” First of all, you should be looking for an experienced salesperson; someone that can demonstrate their track record for getting clients the most amount of money in the shortest amount of time. This is an aggressive agent that specializes in getting homes sold but without being abrasive.

Second, you should be looking for someone that has a strong marketing plan of action. You are not looking for someone that will simply out it on the Multiple Listing Service (MLS) and wait for the phone to ring; your focus should be to identify a Real Estate salesperson that is an active listing agent with numerous sellers, and buyers, that call on their signs.

In addition, you can line up 100 agents and most will come up with a similar list price for a home based on a review of the comparables. However, what separates everyone is what the agent will do to get the home sold quickly and for the most amount of money. You need to ask what the agent’s marketing plan of action is and there you will find the difference.

Third, try and identify a proactive agent, not a reactive or passive agent. For example, an active or proactive agent is a realtor that picks up the telephone and prospects for new business every day. A passive or reactive agent is one who simply waits for the phone to ring. I think we know which agent will get your home sold.

Finally, you should be looking for someone that has knowledge of the local market and surrounding area The agent doesn’t necessarily need to live in the area, however, they ideally have sold homes in the area and have access to the MLS (Multiple Listing Service) and some local knowledge. Which company an agent works for is an understandable concern, however, most people realize that a company doesn’t sell a home; it’s the individual agents’ activities that gets a home sold.

If you are considering putting your home on the market and are looking for a powerful listing agent, give us a call here at Palm Beach Premier Real Estate and we’d be delighted to help you. Thanks and have a great day!